Do you learn better with stories?

You bet you do.

And thats why here at BizTactics.com, you can read stories about how other businesses have implemented marketing tactics. Learn from their hits and misses.

As Josh Billings observed: "It's a wise man who profits by his own experience. But it's a good deal wiser one who lets the rattlesnake bite the other fellow."

But just don't read these stories. Implement the marketing tactics that the stories narrate. Confucious said: "I hear and I forget. I see and I believe. I do and I understand."

Do and you will understand. And prosper.

Interview with the father of honest ads
Good time-tested advice from one of the copywriting pioneers and the father of honest ads

How Juries are Persuaded (Popular)
A quiz followed by an explanation of what kind of witnesses persuade juries and how you can use this knowledge to be perceived as an expert

From crash to cash
Read all about how George Walbridge Perkins saved millions of dollars for former president of USA, Theodore Roosevelt.

The Gold ain't in them hills, it's in yer backyard!
Discover how the TV-industrial complex not only survived, but prospered when the advertisers demanded lower rates.

How cars are wrecked (Popular)
Do you know which kind of cars are most prone to be stolen? And how that knowledge can help your business? Read more about the social experiment on cars

Make your bank account go ka-ching in a competitive industry
Find out how an Italian newspaper beat the technology and the internet and attracted more subscribers... when the subscribers could access the news without paying a dime over the net

How Rivendell created a million dollar bike empire
Discover how Rivendell played with supply and demand to sell a bike for $1,300 and more.

Chelm justice
What did the impartial judge of Chelm do when a cobbler killed his customer? A lesson in the importance of being different...

What is colourful and sells cake?
When a bakery used this extremely low cost marketing tactic, they started selling loads and loads of cakes.

Cluck, cluck, my eggs are expensive than yours! (Popular)
A branding lesson: how to build a strong USP for eggs by doing something different.

Bob Dylan's secret
At age 62, what is Bob Dylan doing in an ad for Victoria's Secret that sales lingerie?

The hamburger advantage
What advantage would you want to sell the most number of hamburgers?

How did Joe Girard sell 6 cars a day, everyday? (Popular)
Joe Girard was named "World's greatest retail salesman" by Guiness books of world records. What is his secret?

The story of the two identical resumes
This article answers the important question: Should you reveal your product weakness?

Name your products outrageously
A mini case study of how 3 small businesses received loads of free publicity.

[All article on this page are licensed under Creative Common License]

 

 

 

biztactics.com logo   biztactics.com quick & effective small business marketing tactics
  • Fools learn from experience.
  • Sages learn from history.
If you have not already done so, subscribe to Business Bullet newsletter and receive:
  • Advance notice about the newsletter
  • Other discounts and offers not open to general public

site content - tips, tactics, stories, articles, reports, resources, newsletter...

609 West Owen Center, East Lansing, MI 48825, USA
web@BizTactics.com | +001 (517) 974 0570

Blog | Newsletter | Reports | Contact us | Copyright © 2003 - Ankesh Kothari